Your B2B ID

Your firm has a website. Give it a B2B ID.

Your website tells people about your firm. Your B2B ID is the structured business identity that helps clients, lawyers, referrers and partners understand your expertise, experience, proof and relationships — and act on it through B2B.ID.

Create Your B2B IDSee How It Works
  • Structured, not a brochure
  • Shareable — “Send me your B2B ID”
  • Powers discovery, recommendations & requests
HC

Hamilton & Cole LLP

Law Firm New York

B2B ID
Commercial LitigationEmploymentTechnology

Practice areas

  • Commercial litigation & arbitration
  • Employment counselling & disputes
  • Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

  • Defended a software company in a multi-party contract dispute
  • Advised a media group on executive separation and restrictive covenants

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Outside counsel engagements
  • Co-counsel on complex disputes
  • Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

What it does

One identity. Every business action.

A B2B ID is not a profile page. It is the object every discovery, recommendation, request and relationship on B2B.ID is built around.

Discovery

Businesses and lawyers find you by practice area, industry, location, jurisdiction, experience and services — not just by name.

Trust

Identity, experience, proof, relationships and external evidence in one structure people can evaluate and compare.

Recommendations

The more complete your B2B ID, the more precisely B2B.ID can recommend you for the work you actually do.

Relationships

Referral partners, co-counsel, local counsel, complementary firms and non-lawyer professionals — each with context.

Requests

Request Introduction, Request Meeting, Request Partnership — structured ways for people to start working with you.

Share it anywhere

One link that answers “who are you, what do you do and how do we work together?” for clients, lawyers and businesses.

Website vs. B2B ID

Different jobs. Both yours.

Website

Your owned presentation of your firm.

  • Your story, brand and design
  • Pages you control end to end
  • Read by people who already found you
  • Not structured for comparison or recommendation
B2B ID

Your structured identity for doing business.

  • Structured for discovery and recommendation
  • Comparable by clients, lawyers and partners
  • Connected to matters, requests and relationships
  • Shareable with one link — “Send me your B2B ID”

What a B2B ID can hold

  • Firm identity & lawyers
  • Practice areas
  • Industries served
  • Locations & jurisdictions
  • Offerings & services
  • Representative work
  • Testimonials, where permitted
  • Professional proof & external evidence
  • Professional relationships
  • Referral fit
  • What you're looking for
  • Ways to work with you
Getting started

Create it once. Use it everywhere.

Use your B2B ID to

  • Be found and recommended by businesses that need your expertise
  • Show referring lawyers exactly what you take and don't take
  • Evaluate prospective co-counsel before the first call
  • Answer “send me your B2B ID” with one link
Create Your B2B ID
  1. 1

    Create your B2B ID

    Set up your firm or individual identity, practice areas, industries, locations and jurisdictions.

  2. 2

    Complete the business layer

    Add representative work, offerings, proof, relationships, referral fit and what you're looking for.

  3. 3

    Declare what you need

    Clients, matters, referrals, co-counsel, partners, hires or other opportunities — so B2B.ID knows what to surface.

  4. 4

    Share it

    Send your B2B ID to clients, lawyers and partners instead of a résumé, a brochure or a long email.

  5. 5

    Act on it

    Receive and make structured requests, find matters and build the relationships that grow your practice.

Share your B2B ID

One identity for the business side of your practice.

Share your B2B ID with clients, lawyers, referral partners and businesses that want to understand your firm and how to work with you.

HC

Hamilton & Cole LLP

Commercial Litigation · Employment · Technology · New York

b2b.id/hamilton-cole Copied
View B2B ID Share B2B ID Copy B2B ID

“Send me your B2B ID.”

The sentence we want every lawyer to hear — and to say — when business is on the table.

Demonstration B2B ID — illustrative data, not a real firm or matter

  • 1Send your B2B ID when someone asks about your firm.
  • 2Include it in appropriate professional outreach.
  • 3Share it with potential referral partners.
  • 4Use it when exploring co-counsel relationships.
  • 5Add it to professional contact points where appropriate.
Questions

Common questions

Also on B2B.ID

Related ways lawyers do business here

Find clientsBe there when businesses look for the expertise you have.Get recommendedBe recommended for the work you do best.Find lawyers & law firmsSearch by what matters, then view the B2B ID.

B2B.ID for Lawyers & Law Firms

Give your firm a B2B ID.

Create it in minutes. Complete it over time. Use it for every business relationship your practice depends on.

Create Your B2B ID