Referral relationships

Build referral relationships with lawyers you trust.

Every practice turns work away — the wrong practice area, the wrong jurisdiction, a conflict, no capacity. B2B.ID helps you build relationships with lawyers and firms whose expertise complements yours, so those matters reach the right counsel and the right matters reach you.

  • Lawyer-to-lawyer
  • Built on B2B IDs, not a Rolodex
  • Referral fit declared up front
HC

Hamilton & Cole LLP

Law Firm New York

B2B ID
Commercial LitigationEmploymentTechnology

Practice areas

  • Commercial litigation & arbitration
  • Employment counselling & disputes
  • Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

  • Defended a software company in a multi-party contract dispute
  • Advised a media group on executive separation and restrictive covenants

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Outside counsel engagements
  • Co-counsel on complex disputes
  • Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Why it works better here

A referral relationship needs context on both sides.

Most referral relationships fail on information: who takes what, where, at what size, and how well they'll treat your client. A B2B ID carries all of it.

Know who they are

Firm and lawyer identity, practice areas, jurisdictions, experience and proof — before you send a client.

Know what they take

Referral fit is declared on the B2B ID: matter types, client sizes, industries, what they don't take.

Make it two-way

Your B2B ID shows what you take, so lawyers who receive your referrals know what to send back.

Cover every jurisdiction

Find counsel where you aren't admitted, and be found by lawyers who need someone where you are.

Start with a request

Request Introduction or Request Meeting — a structured way to open a referral relationship.

Your professional judgement stays yours

B2B.ID gives you the information and the relationship. How you refer, and on what terms, follows your rules.

How a referral moves

Client need → lawyer → the right lawyer.

Every step is informed by a B2B ID — identity, expertise, referral fit and a structured request — rather than a name on a list.

  1. Business / client need

    A company or individual needs counsel outside the lawyer's practice, jurisdiction or capacity.

  2. Lawyer A

    The lawyer they already trust.

  3. Referral / introduction

    A structured introduction through B2B.ID.

  4. Lawyer B — relevant expertise

    Practice area, industry, jurisdiction and experience that fit.

  5. Matter / professional relationship

    The client is represented; the lawyers build a lasting relationship.

What B2B.ID adds at each step

  • Identity — who each lawyer and firm actually is
  • Expertise context — practice areas, industries, jurisdictions, experience
  • Relationship context — who already works with whom
  • Structured request — introduction, meeting or partnership
  • Introduction — made with the right context on both sides
  • Matter / opportunity context — what is needed and why
How referral relationships work

From “I know someone” to a system you can rely on.

Reasons a matter gets referred

  • Outside your practice area
  • Jurisdiction mismatch
  • Conflict
  • Capacity
  • Specialist expertise
  • Matter size or type
  • Geographic requirement
Create Your B2B ID & Build Referral Relationships
  1. 1

    Create your B2B ID

    Including referral fit: what you take, what you don't, and where.

  2. 2

    Find complementary lawyers

    Search by practice, jurisdiction, industry and experience; read their B2B ID.

  3. 3

    Request an introduction or meeting

    Open the relationship with context — your B2B ID and why you think the fit is right.

  4. 4

    Refer with confidence

    When a client needs help you can't provide, send them to a lawyer you've evaluated — with the context attached.

  5. 5

    Receive referrals that fit

    Lawyers who know your B2B ID send you the matters you actually want.

Questions

Common questions

B2B.ID for Lawyers & Law Firms

Build referral relationships you can rely on.

Create your B2B ID, declare your referral fit, and start building relationships with lawyers whose expertise complements yours.