B2B.ID for Employment & Labor

Every business is an employer. Be the employment lawyer they find.

Employment questions come up inside corporate deals, immigration programmes, tax structuring and day-to-day operations. A B2B ID states which side you represent, which industries you know and where you practice — so employers, HR professionals and other lawyers can find and request you for exactly that.

Create Your B2B ID & Start Getting ClientsSee How It Works
  • Free to create
  • You control what's shown
  • No guarantees, no gimmicks
PW

Park & Whitaker Employment Counsel

Law firm · 8 lawyers Seattle, WA

B2B ID
Employer-SideWage & HourExecutive Agreements

Practice areas

  • Employer counselling and handbooks
  • Wage-and-hour compliance and defense
  • Executive employment and separation agreements

Industries served

SoftwareHealthcareHospitality

Washington and Oregon employers, 50–2,000 employees

Representative experience

  • Defended a hospitality group in a wage-and-hour class action
  • Advised a software company on a multi-state remote-work policy

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Employer clients in the Pacific Northwest
  • Referral relationships with corporate and immigration lawyers
  • Partnerships with HR consultants and PEOs

Referral fit

Refers matters out in

Plaintiff-Side EmploymentImmigrationERISA Litigation

Co-counsel

Available for co-counsel

Washington local counsel · multi-state employer projects

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Two sides of doing business

Who looks for employment lawyers — and who employment lawyers look for.

A B2B ID works in both directions. It makes you discoverable to the people who need you, and it gives you a structured way to find the people you need.

Who looks for you

  • Employers, founders and HR leaders looking for employment counsel
  • Corporate, immigration and tax lawyers whose clients have workforce questions
  • HR consultants, PEOs and benefits advisors asked to recommend a lawyer
  • Employees and executives seeking plaintiff-side counsel, where that is your focus

What you look for

  • Employer or employee clients in your industries and jurisdictions
  • Referral relationships with corporate, immigration and business lawyers
  • Partnerships with HR consultants, PEOs and benefits professionals
  • Local counsel in other states for multi-state employers and co-counsel on class matters
What matters most

How employment lawyers use B2B.ID.

Getting clients is the primary outcome. Recommendations, matters, referrals, co-counsel and professional partnerships are the capabilities that make it happen.

Be discovered by employers

Employers search by side, industry and state; your B2B ID answers all three.

Referral relationships

Be the employment lawyer corporate, immigration and tax lawyers send clients to.

HR-professional partnerships

Build structured relationships with HR consultants, PEOs and benefits advisors who see employer problems first.

Multi-state coverage

Find or be found as local counsel for employers with workforces in several states.

Create Your B2B ID & Start Getting Clients
Matters

The kind of matters that find employment lawyers.

On B2B.ID, matters arrive as structured requests with the who, where and what attached — so you can evaluate fit before you reply.

Each request carries

  • Who is asking, with their B2B ID attached
  • Where the matter sits — jurisdiction, court or market
  • What is needed — the specific expertise or capacity
  • A structured next step: introduction, meeting or partnership
How matters work

  • Software company opening a Seattle office needs employment counsel

    Matter
    From
    Corporate lawyer
    Where
    Seattle, WA
    Need
    Washington-compliant policies and agreements
    Request IntroductionView B2B ID

  • HR consultant's client facing a wage-and-hour demand

    Matter
    From
    HR consultant
    Where
    Tacoma, WA
    Need
    Defense and compliance review
    Request IntroductionView B2B ID

  • Immigration firm's employer client restructuring roles

    Matter
    From
    Immigration attorney
    Where
    Portland, OR
    Need
    Reductions in force and severance
    Request IntroductionView B2B ID

Illustrative examples — not real matters, firms or requests

Structured, not cold

Every relationship starts with a request.

No open inbox, no cold pitches. Introductions, meetings and partnerships begin with a structured request that carries both B2B IDs and the reason for reaching out.

Request Introduction

Ask to be introduced to a lawyer, firm or business — with your B2B ID and the reason attached, so the other side can evaluate before responding.

“Introduce me to a NY employment lawyer for a client's executive separation.”

Request Meeting

Propose a conversation about a matter, a referral relationship or a co-counsel arrangement. Both sides see context first.

“20 minutes to discuss local-counsel coverage in Texas.”

Request Partnership

Start a formal professional relationship — referral, co-counsel, local counsel or complementary practice — from a structured request rather than a cold message.

“Ongoing co-counsel on complex commercial disputes.”

Getting started

Five steps for employment lawyers.

  1. 1

    Create your B2B ID

    Describe your practice, jurisdictions, industries, experience and proof.

  2. 2

    Say what you're looking for

    Clients, referrals, co-counsel, partners — and what you refer out.

  3. 3

    Get discovered & recommended

    Clients, lawyers and professionals find you for exactly what your B2B ID says.

  4. 4

    Receive and send requests

    Introductions, meetings and partnerships arrive with context; you send them the same way.

  5. 5

    Build relationships

    Turn good first matters into ongoing referral, co-counsel and professional relationships.

Create Your B2B ID & Start Getting Clients

Lawyers are responsible for complying with the professional-conduct rules and other requirements applicable to their jurisdiction and matter.

Questions

Common questions from employment lawyers

Related

Other firm types and practice areas

All practice areas
Immigration AttorneysImmigration is cross-border. So is a B2B ID.Corporate & M&ADeals need specialists. Find them — and be found.Tax AttorneysTax work arrives through other professionals. Be the one they bring in.Mid-Size Firms (10–50 Attorneys)One firm. Many practice groups. One B2B ID that explains all of it.

B2B.ID for Employment & Labor

Your practice has a website. Give it a B2B ID.

Create your B2B ID, describe what you handle and what you are looking for, and start doing business with the clients, lawyers and professionals who need exactly that.

Create Your B2B ID & Start Getting Clients