How it works

Create. Declare what you need. Discover. Request. Build the relationship.

B2B.ID is the B2B platform for lawyers to do business. Everything runs on one object — your B2B ID — and one loop: declare what you need, find and be found, make a structured request, and turn it into a relationship.

Create Your B2B ID & Start Getting Clients
HC

Hamilton & Cole LLP

Law Firm New York

B2B ID
Commercial LitigationEmploymentTechnology

Practice areas

  • Commercial litigation & arbitration
  • Employment counselling & disputes
  • Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

  • Defended a software company in a multi-party contract dispute
  • Advised a media group on executive separation and restrictive covenants

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Outside counsel engagements
  • Co-counsel on complex disputes
  • Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

The five steps

One identity, one loop.

  1. Step 1

    Create your B2B ID

    Show your firm, practice areas, industries, jurisdictions, experience, proof and the work you're looking for. This is the identity every other step runs on.

    About your B2B ID
    • Firm and lawyer identity
    • Practice areas, industries, locations, jurisdictions
    • Representative work, proof, external evidence
    • Relationships, referral fit, what you're looking for
  2. Step 2

    Tell B2B.ID what you need

    Clients, matters, referrals, co-counsel, partners, hires or other opportunities. Declaring what you need — and what you don't take — is what makes discovery precise.

    Kinds of opportunity
    • Matter types and client profiles you want
    • Co-counsel and local-counsel roles you take
    • Referral fit and partnership interests
    • What you don't take
  3. Step 3

    Discover and get discovered

    Find relevant businesses, lawyers and professionals while making your own expertise easier to find, understand and recommend.

    How discovery works
    • Search by practice, industry, place, jurisdiction, experience
    • Recommendations built on B2B ID signals
    • Matters and opportunities matched to you
    • Every result is a B2B ID, not a listing
  4. Step 4

    Make the right request

    Start with a structured request — Request Introduction, Request Meeting or Request Partnership — or the relevant opportunity workflow. No cold messages.

    Requests and partnerships
    • Your B2B ID travels with every request
    • The other side sees context before replying
    • Fit and conflicts can be assessed first
    • Requests map to the outcome you want
  5. Step 5

    Build the relationship

    Turn individual interactions into useful long-term professional relationships: clients who come back, lawyers who refer, co-counsel you trust, partners your clients rely on.

    Referral relationships
    • Relationships appear on your B2B ID
    • Referral relationships work in both directions
    • Recommendations improve as relationships grow
    • One identity for the business side of your practice
Requests

Structured requests, not cold messages.

Every interaction on B2B.ID starts with a request that carries your B2B ID and the reason you're reaching out.

Request Introduction

Ask to be introduced to a lawyer, firm or business — with your B2B ID and the reason attached, so the other side can evaluate before responding.

“Introduce me to a NY employment lawyer for a client's executive separation.”

Request Meeting

Propose a conversation about a matter, a referral relationship or a co-counsel arrangement. Both sides see context first.

“20 minutes to discuss local-counsel coverage in Texas.”

Request Partnership

Start a formal professional relationship — referral, co-counsel, local counsel or complementary practice — from a structured request rather than a cold message.

“Ongoing co-counsel on complex commercial disputes.”

Share your B2B ID

“Send me your B2B ID.” One link, every answer.

Clients, lawyers and partners can understand your firm and how to work with you without a brochure, a résumé or a long email.

HC

Hamilton & Cole LLP

Commercial Litigation · Employment · Technology · New York

b2b.id/hamilton-cole Copied
View B2B ID Share B2B ID Copy B2B ID

“Send me your B2B ID.”

The sentence we want every lawyer to hear — and to say — when business is on the table.

Demonstration B2B ID — illustrative data, not a real firm or matter

  • 1Send your B2B ID when someone asks about your firm.
  • 2Include it in appropriate professional outreach.
  • 3Share it with potential referral partners.
  • 4Use it when exploring co-counsel relationships.
  • 5Add it to professional contact points where appropriate.
What you can do

Pick the outcome. The identity is the same.

Find clients Be there when businesses look for the expertise you have.Discover matters Matters and outside-counsel needs that match your B2B ID.Get recommended Be recommended for the work you do best.Referral relationships Lawyers you trust to send and receive matters.Co-counsel Bring in the right firm — or be brought in.Professional partnerships Relationships that expand what your firm can do.
Questions

Common questions

B2B.ID for Lawyers & Law Firms

Start with step one.

Create your B2B ID and make it easier for clients, lawyers and businesses to understand your expertise and work with your firm.

Create Your B2B ID & Start Getting Clients