Professional partnerships
Build professional relationships that expand what your firm can do.
Law firms have business relationships well beyond referrals: co-counsel, local counsel, specialists, complementary firms, accountants, consultants, investigators and experts. B2B.ID gives each of them an identity, a context and a structured way to start.
- Lawyer and non-lawyer professionals
- Request Partnership with context
- Relationships, not a feed
Request Introduction
Ask to be introduced to a lawyer, firm or business — with your B2B ID and the reason attached, so the other side can evaluate before responding.
“Introduce me to a NY employment lawyer for a client's executive separation.”
Request Meeting
Propose a conversation about a matter, a referral relationship or a co-counsel arrangement. Both sides see context first.
“20 minutes to discuss local-counsel coverage in Texas.”
Request Partnership
Start a formal professional relationship — referral, co-counsel, local counsel or complementary practice — from a structured request rather than a cold message.
“Ongoing co-counsel on complex commercial disputes.”
Every relationship your matters depend on.
Co-counsel
Shared representation on matters that need more expertise or capacity than one firm has.
Referral relationships
Lawyers and firms who send and receive matters that fit each other's practice.
Local counsel
Coverage in jurisdictions where you aren't admitted or don't have a presence.
Specialist counsel
Depth in a niche your clients occasionally need — tax, IP, immigration, regulatory.
Complementary firms
Practices that serve the same clients from a different angle.
Accountants, consultants, investigators & experts
The non-lawyer professionals your matters and clients regularly require.
Identity, context, then a request.
Typical partnership needs
- An accountant for estate and tax-adjacent matters
- A forensic investigator or expert witness bench
- A complementary firm for cross-practice clients
- Consultants your corporate clients keep asking for
- 1
Create your B2B ID
Including the relationships you already have and the kinds of partner you're looking for.
- 2
Find complementary professionals
Lawyers, firms, accountants, consultants and experts — searched by what they do and who they serve.
- 3
Evaluate the B2B ID
Identity, offerings, experience, proof, relationships and what they're looking for.
- 4
Request a partnership
A structured request explaining the relationship you have in mind, with your B2B ID attached.
- 5
Work together — and be recommended together
Relationships on your B2B ID become part of how clients and lawyers understand your firm.
Common questions
Related ways lawyers do business here
B2B.ID for Lawyers & Law Firms
Expand what your firm can do.
Create your B2B ID and build the professional relationships your clients and matters keep asking for.