Practical guides for lawyers doing business.
How to write a B2B ID, how professional relationships actually produce clients, how to refer a matter well, how to find co-counsel, and which request to send. No statistics, no theatre — just the practice.
Everything else, in the order most lawyers need it
How lawyers get clients through professional relationships
Most legal work moves through relationships: other lawyers, accountants, bankers, brokers, former clients. How that works and how a B2B ID makes it structured.
How to make a lawyer-to-lawyer introduction that lands
The difference between an introduction that produces a matter and one that produces an awkward email thread — and how a structured request replaces most of the work.
Building reciprocal referral relationships between lawyers
How lawyers in adjacent practice areas become each other's steady source of matters — and how to describe the relationship so it grows.
How to find co-counsel or local counsel in another jurisdiction
A practical process for finding a lawyer you can trust in a court or state where you are not admitted — and for being the lawyer other firms find.
How to refer a matter you cannot take
Conflict, wrong practice area, wrong jurisdiction, no capacity: the four reasons lawyers turn work away, and how to turn each into a good referral.
Introduction, meeting or partnership: which request to send
B2B.ID replaces DMs and cold emails with three structured requests. Here is what each one is for, what to include, and what happens when it is accepted.
Reading is useful. A B2B ID is actionable.
Create your firm's B2B ID free, describe what you take, what you refer out and what you are looking for, and let clients, lawyers and professionals find and request you.