B2B.ID for Mid-Size Firms (10–50 Attorneys)

One firm. Many practice groups. One B2B ID that explains all of it.

Mid-size firms have real practice-area depth and real business-development goals, but the relationships that bring matters in are spread across partners' inboxes. A B2B ID gives the firm and its lawyers a shared, structured identity — so clients find the right group, peers recommend the right lawyer, and co-counsel and partnership requests land in one place.

Create Your B2B ID & Start Getting ClientsSee How It Works
  • Free to create
  • You control what's shown
  • No guarantees, no gimmicks
WM

Whitfield Marsh & Tanaka

Law firm · 38 lawyers Atlanta, GA

B2B ID
CorporateLitigationReal EstateEmployment

Practice areas

  • Corporate & M&A for mid-market companies
  • Commercial litigation & arbitration
  • Real-estate development & finance

Industries served

LogisticsHealthcare ServicesManufacturing

Southeast regional and national clients

Representative experience

  • Advised a logistics company on a $60M add-on acquisition
  • Defended a healthcare group in a multi-state contract dispute

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Outside-counsel panel opportunities in the Southeast
  • Local-counsel relationships in Texas and Florida
  • Co-counsel on multi-jurisdiction disputes

Referral fit

Refers matters out in

ImmigrationPatent ProsecutionFamily Law

Co-counsel

Available for co-counsel

Georgia local counsel · regional coordination

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Two sides of doing business

Who looks for mid-size law firms — and who mid-size law firms look for.

A B2B ID works in both directions. It makes you discoverable to the people who need you, and it gives you a structured way to find the people you need.

Who looks for you

  • Mid-market companies looking for a firm with several relevant practice groups
  • In-house legal teams building or refreshing an outside-counsel panel
  • National and international firms needing regional co-counsel or local counsel
  • Boutiques and solos referring matters that outgrew them

What you look for

  • Clients whose needs span several of your practice groups
  • Local and foreign counsel in jurisdictions you do not cover
  • Specialist co-counsel for matters outside your bench
  • A structured way to manage inbound referral and partnership requests across groups
What matters most

How mid-size law firms use B2B.ID.

Getting clients is the primary outcome. Recommendations, matters, referrals, co-counsel and professional partnerships are the capabilities that make it happen.

Firm and lawyer B2B IDs

The firm's ID explains services, industries and offices; each lawyer's ID carries their expertise and relationships.

Discovery by practice group

Clients and peers search by practice area, industry and jurisdiction and land on the right group, not a switchboard.

Co-counsel and local counsel

Request or offer co-counsel, local counsel and conflict counsel through structured requests with context attached.

Opportunities across the firm

See matters, outside-counsel searches and partnership opportunities that match any of your groups.

Create Your B2B ID & Start Getting Clients
Matters

The kind of matters that find mid-size law firms.

On B2B.ID, matters arrive as structured requests with the who, where and what attached — so you can evaluate fit before you reply.

Each request carries

  • Who is asking, with their B2B ID attached
  • Where the matter sits — jurisdiction, court or market
  • What is needed — the specific expertise or capacity
  • A structured next step: introduction, meeting or partnership
How matters work

  • Manufacturer refreshing its Southeast outside-counsel panel

    Matter
    From
    In-house legal team
    Where
    Georgia & Carolinas
    Need
    Corporate, employment and litigation coverage
    Request IntroductionView B2B ID

  • New York firm needs Georgia co-counsel for a jury trial

    Matter
    From
    Litigation firm
    Where
    Atlanta, GA
    Need
    Trial-experienced local counsel
    Request IntroductionView B2B ID

  • Healthcare group planning a three-state expansion

    Matter
    From
    Consultant referral
    Where
    Southeast
    Need
    Regulatory, real-estate and employment counsel
    Request IntroductionView B2B ID

Illustrative examples — not real matters, firms or requests

Structured, not cold

Every relationship starts with a request.

No open inbox, no cold pitches. Introductions, meetings and partnerships begin with a structured request that carries both B2B IDs and the reason for reaching out.

Request Introduction

Ask to be introduced to a lawyer, firm or business — with your B2B ID and the reason attached, so the other side can evaluate before responding.

“Introduce me to a NY employment lawyer for a client's executive separation.”

Request Meeting

Propose a conversation about a matter, a referral relationship or a co-counsel arrangement. Both sides see context first.

“20 minutes to discuss local-counsel coverage in Texas.”

Request Partnership

Start a formal professional relationship — referral, co-counsel, local counsel or complementary practice — from a structured request rather than a cold message.

“Ongoing co-counsel on complex commercial disputes.”

Getting started

Five steps for mid-size law firms.

  1. 1

    Create your B2B ID

    Describe your practice, jurisdictions, industries, experience and proof.

  2. 2

    Say what you're looking for

    Clients, referrals, co-counsel, partners — and what you refer out.

  3. 3

    Get discovered & recommended

    Clients, lawyers and professionals find you for exactly what your B2B ID says.

  4. 4

    Receive and send requests

    Introductions, meetings and partnerships arrive with context; you send them the same way.

  5. 5

    Build relationships

    Turn good first matters into ongoing referral, co-counsel and professional relationships.

Create Your B2B ID & Start Getting Clients

Lawyers are responsible for complying with the professional-conduct rules and other requirements applicable to their jurisdiction and matter.

Questions

Common questions from mid-size law firms

Related

Other firm types and practice areas

All practice areas
Boutique Firms (2–10 Attorneys)Your boutique is known for something. Make it discoverable.Corporate & M&ADeals need specialists. Find them — and be found.Employment & LaborEvery business is an employer. Be the employment lawyer they find.Real Estate AttorneysReal estate runs on relationships. Give yours a B2B ID.

B2B.ID for Mid-Size Firms (10–50 Attorneys)

Your practice has a website. Give it a B2B ID.

Create your B2B ID, describe what you handle and what you are looking for, and start doing business with the clients, lawyers and professionals who need exactly that.

Create Your B2B ID & Start Getting Clients