B2B.ID for Boutique Firms (2–10 Attorneys)

Your boutique is known for something. Make it discoverable.

Boutique firms win on depth in a few practice areas. A B2B ID makes that depth legible to the clients, referring lawyers and larger firms who need exactly what you do — and gives you a structured way to reach the lawyers and professionals your clients need next.

  • Free to create
  • You control what's shown
  • No guarantees, no gimmicks
OR

Okafor Reid LLP

Boutique · 6 lawyers Chicago, IL

B2B ID
Construction LawSurety & InsuranceCommercial Disputes

Practice areas

  • Construction contracts & claims
  • Surety and insurance-coverage disputes
  • Mechanic's-lien and payment litigation

Industries served

General ContractorsDevelopersSureties

Midwest construction and development

Representative experience

  • Represented a regional GC in a multi-party delay claim
  • Advised a developer on design-build risk allocation

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Construction-industry clients in the Midwest
  • Co-counsel on large construction disputes
  • Referral relationships with real-estate firms

Referral fit

Refers matters out in

EmploymentTaxEstate Planning

Co-counsel

Available for co-counsel

Construction disputes · Illinois local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Two sides of doing business

Who looks for boutique law firms — and who boutique law firms look for.

A B2B ID works in both directions. It makes you discoverable to the people who need you, and it gives you a structured way to find the people you need.

Who looks for you

  • Businesses looking for specialist counsel rather than a full-service firm
  • Larger firms seeking co-counsel or conflict counsel with your specialty
  • Solo attorneys and generalists who refer specialised matters out
  • In-house teams building a panel of focused outside counsel

What you look for

  • Clients whose matters sit squarely in your specialty
  • Trusted lawyers in adjacent practice areas to send clients to
  • Co-counsel arrangements with firms that bring the matter or the jurisdiction you lack
  • Professional partners — accountants, consultants, brokers — who serve your ideal clients
What matters most

How boutique law firms use B2B.ID.

Getting clients is the primary outcome. Recommendations, matters, referrals, co-counsel and professional partnerships are the capabilities that make it happen.

Be discovered for your specialty

A B2B ID carries practice areas, industries, jurisdictions and representative experience, so specialist searches find you.

Get recommended by peers

Lawyers who know your work can recommend you for matters that fit; B2B.ID can surface you for the same.

Structured co-counsel

Describe the co-counsel work you take and request or accept co-counsel through structured requests.

Reciprocal referral relationships

Build ongoing relationships with firms whose practice areas complement yours.

Matters

The kind of matters that find boutique law firms.

On B2B.ID, matters arrive as structured requests with the who, where and what attached — so you can evaluate fit before you reply.

Each request carries

  • Who is asking, with their B2B ID attached
  • Where the matter sits — jurisdiction, court or market
  • What is needed — the specific expertise or capacity
  • A structured next step: introduction, meeting or partnership
How matters work
  • Developer needs construction counsel for a mixed-use project

    Matter
    From
    Real-estate firm
    Where
    Chicago, IL
    Need
    Contract negotiation and claims strategy
    Request IntroductionView B2B ID
  • National firm seeks Illinois co-counsel on a surety dispute

    Matter
    From
    AmLaw 100 firm
    Where
    Illinois
    Need
    Local counsel with surety experience
    Request IntroductionView B2B ID
  • Contractor facing a payment dispute on a hospital build

    Matter
    From
    CPA referral
    Where
    Milwaukee, WI
    Need
    Lien and payment-bond claim
    Request IntroductionView B2B ID

Illustrative examples — not real matters, firms or requests

Structured, not cold

Every relationship starts with a request.

No open inbox, no cold pitches. Introductions, meetings and partnerships begin with a structured request that carries both B2B IDs and the reason for reaching out.

Request Introduction

Ask to be introduced to a lawyer, firm or business — with your B2B ID and the reason attached, so the other side can evaluate before responding.

“Introduce me to a NY employment lawyer for a client's executive separation.”

Request Meeting

Propose a conversation about a matter, a referral relationship or a co-counsel arrangement. Both sides see context first.

“20 minutes to discuss local-counsel coverage in Texas.”

Request Partnership

Start a formal professional relationship — referral, co-counsel, local counsel or complementary practice — from a structured request rather than a cold message.

“Ongoing co-counsel on complex commercial disputes.”

Getting started

Five steps for boutique law firms.

  1. 1

    Create your B2B ID

    Describe your practice, jurisdictions, industries, experience and proof.

  2. 2

    Say what you're looking for

    Clients, referrals, co-counsel, partners — and what you refer out.

  3. 3

    Get discovered & recommended

    Clients, lawyers and professionals find you for exactly what your B2B ID says.

  4. 4

    Receive and send requests

    Introductions, meetings and partnerships arrive with context; you send them the same way.

  5. 5

    Build relationships

    Turn good first matters into ongoing referral, co-counsel and professional relationships.

Create Your B2B ID & Start Getting Clients

Lawyers are responsible for complying with the professional-conduct rules and other requirements applicable to their jurisdiction and matter.

Questions

Common questions from boutique law firms

B2B.ID for Boutique Firms (2–10 Attorneys)

Your practice has a website. Give it a B2B ID.

Create your B2B ID, describe what you handle and what you are looking for, and start doing business with the clients, lawyers and professionals who need exactly that.