Find clients
Be there when businesses are looking for the expertise you have.
Businesses rarely need “a lawyer”. They need the right practice area, industry understanding, jurisdiction and fit. Your B2B ID makes those things easy to find, understand and act on — so the right clients can reach your firm.
- Discovered by what you do
- Recommended for fit
- Requests, not cold calls
- HC
Hamilton & Cole LLP
Law Firm · 12 lawyersEmploymentCommercial Litigation New York Software, Financial Services, MediaRepresentative experience in executive separations · Available for new engagements
View B2B IDRequest Introduction - RM
Reyes Marlowe PC
Boutique · 4 lawyersEmploymentPrivacy New York Technology, HealthcareTestimonials published · Refers out immigration & tax
View B2B IDRequest Introduction - DA
Dana Achebe, Esq.
Solo practitionerEmployment Brooklyn, NY Start-ups, Non-profitsFixed-fee counselling · Open to co-counsel
View B2B IDRequest Introduction
Demonstration search results — illustrative firms, not real listings
Make the decision easy to make.
A complete B2B ID answers the questions a business asks before it contacts a law firm.
What the firm does
Practice areas and offerings, described the way a client would search for them.
Which problems it handles
The matter types, disputes, transactions and questions you actually take.
Industry relevance
The sectors you know — software, healthcare, real estate, finance, manufacturing and more.
Location & jurisdiction
Where you are admitted, where you practise and where you can help.
Experience & proof
Representative work, external evidence and testimonials where your rules permit.
Ways to engage
Introduction, meeting, engagement — the client knows how to start.
Requests with context — not cold calls.
When a business decides your firm looks right, it sends a structured request. You see who they are, what they need and why they chose you before you reply.
Request Introduction
Ask to be introduced to a lawyer, firm or business — with your B2B ID and the reason attached, so the other side can evaluate before responding.
“Introduce me to a NY employment lawyer for a client's executive separation.”
Request Meeting
Propose a conversation about a matter, a referral relationship or a co-counsel arrangement. Both sides see context first.
“20 minutes to discuss local-counsel coverage in Texas.”
Request Partnership
Start a formal professional relationship — referral, co-counsel, local counsel or complementary practice — from a structured request rather than a cold message.
“Ongoing co-counsel on complex commercial disputes.”
From search to engagement.
B2B.ID makes your expertise easier to find, understand and recommend. It does not guarantee clients or matters.
Especially useful when
- Your best work isn't the work people find you for
- You serve specific industries and want to be found by them
- You want inbound interest that arrives with context
- You're building a new practice area or office
- 1
Create your B2B ID
Firm, lawyers, practice areas, industries, locations, jurisdictions, offerings and proof.
- 2
Say what you take — and what you don't
Matter types, client sizes and industries you want, so the right businesses see you and the wrong ones don't.
- 3
Get discovered and recommended
Businesses search and get recommendations based on the structured information in your B2B ID.
- 4
Receive structured requests
Request Introduction or Request Meeting — with the client's context attached, so you can assess fit and conflicts first.
- 5
Engage
Take the conversation to engagement on your terms, under your engagement process.
Common questions
Related ways lawyers do business here
B2B.ID for Lawyers & Law Firms
Be findable for the work you want.
Create your B2B ID and make it easier for the right clients to understand your expertise and work with your firm.