Does B2B.ID charge per lead or per introduction?

No. B2B.ID does not sell leads or charge for introductions. Plans, where offered, are published at the platform level on b2b.id/pricing.

Does B2B.ID guarantee more clients than this channel?

No. B2B.ID does not guarantee clients, matters, revenue or referral volume, and this comparison does not claim it outperforms any channel. It explains what each is for and what a B2B ID adds, so you can decide how they fit together for your practice.

Directories & lead services

B2B.ID vs Lead-Generation Services

Leads are sold. Relationships are built.

Services that collect consumer legal enquiries through their own advertising and sell them to lawyers per lead or by subscription, sometimes to multiple firms simultaneously.

Create Your B2B ID What is a B2B ID?

Hamilton & Cole LLP

Law Firm New York

B2B ID

Commercial LitigationEmploymentTechnology

Practice areas

Commercial litigation & arbitration
Employment counselling & disputes
Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

Defended a software company in a multi-party contract dispute
Advised a media group on executive separation and restrictive covenants

Proof

Client testimonialswhere permitted
Published articles & talksexternal
Professional relationshipson B2B.ID

Looking for

Outside counsel engagements
Co-counsel on complex disputes
Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Lead-Generation Services

What it does well

Volume-driven consumer practices with the capacity to respond immediately
Firms that want enquiries without running their own advertising

Where it stops

The same lead may go to several firms; speed, not fit, decides
Quality varies and the lead knows nothing about you specifically
Fee arrangements with lead services require care under the rules of some jurisdictions
No relationship forms — each lead is a transaction

B2B ID

What a B2B ID adds

No leads for sale — clients, lawyers and professionals discover you for what your B2B ID says
Recommendations from professionals who know your work
Structured requests that arrive with context and a specific purpose
Referral, co-counsel and partnership relationships that continue

Using both

If a lead service works for your consumer practice, a B2B ID covers the professional, business and referral side it does not touch.

The short version

Lead-gen sells contacts. B2B.ID is a platform for doing business. It does not sell leads, introductions or referrals.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform Lead-Generation Services. It describes what each is for.

Questions about B2B.ID and Lead-Generation Services

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Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.

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