Does B2B.ID guarantee more clients than this channel?

No. B2B.ID does not guarantee clients, matters, revenue or referral volume, and this comparison does not claim it outperforms any channel. It explains what each is for and what a B2B ID adds, so you can decide how they fit together for your practice.

Owned channels

B2B.ID vs Email Newsletters

Newsletters keep you remembered. A B2B ID gets you discovered.

Regular email to a list you have built — client alerts, practice updates, firm news — to stay visible with existing clients and contacts.

Create Your B2B ID What is a B2B ID?

Hamilton & Cole LLP

Law Firm New York

B2B ID

Commercial LitigationEmploymentTechnology

Practice areas

Commercial litigation & arbitration
Employment counselling & disputes
Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

Defended a software company in a multi-party contract dispute
Advised a media group on executive separation and restrictive covenants

Proof

Client testimonialswhere permitted
Published articles & talksexternal
Professional relationshipson B2B.ID

Looking for

Outside counsel engagements
Co-counsel on complex disputes
Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Email Newsletters

What it does well

Staying top of mind with current and former clients and referral sources
Demonstrating ongoing expertise on legal developments
Prompting existing contacts to reach out when something changes

Where it stops

It only reaches people already on your list
It does not help someone new evaluate fit or send a structured request
Referral sources on your list still have to remember and explain what you do

B2B ID

What a B2B ID adds

Discovery by clients, lawyers and professionals you have never emailed
A structured identity your existing contacts can forward: 'here is their B2B ID'
Recommendations and structured requests instead of 'reply to this email'

Using both

Put your B2B ID link in your signature and your newsletter footer. Contacts who want to refer you can share it without explaining anything.

The short version

Email nurtures relationships you already have. A B2B ID starts the ones you do not.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform Email Newsletters. It describes what each is for.

Questions about B2B.ID and Email Newsletters

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Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.

Create Your B2B ID See How It Works