Owned channels

B2B.ID vs Your Law Firm Website

Your firm has a website. Give it a B2B ID.

The firm's own site: practice pages, lawyer bios, contact forms and content. Visitors arrive by search, referral or direct traffic and read what you have written about yourself.

Create Your B2B IDWhat is a B2B ID?
HC

Hamilton & Cole LLP

Law Firm New York

B2B ID
Commercial LitigationEmploymentTechnology

Practice areas

  • Commercial litigation & arbitration
  • Employment counselling & disputes
  • Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

  • Defended a software company in a multi-party contract dispute
  • Advised a media group on executive separation and restrictive covenants

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Outside counsel engagements
  • Co-counsel on complex disputes
  • Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Your Law Firm Website

What it does well

  • Telling your firm's story in your own words and design
  • Publishing content, news and thought leadership
  • Being the destination for anyone who already knows your name

Where it stops

  • A website waits to be visited; it does not get discovered inside a professional network
  • Nobody can recommend, request or partner with you through a website — they can only read and fill in a form
  • Every firm's site describes itself differently, so comparing fit is hard
  • It carries no structured 'looking for' or 'refers out' information other lawyers can act on
B2B ID

What a B2B ID adds

  • A structured identity in a consistent format, so clients, lawyers and professionals can evaluate fit quickly
  • Discovery and recommendations across the platform, not only when someone lands on your site
  • Structured requests — introduction, meeting, partnership — and visibility into matters and opportunities
  • A shareable link: 'Send me your B2B ID' works in an email signature, a proposal or a bar profile

Using both

Keep your website. Link your B2B ID from it, and link your website from your B2B ID. One tells your story; the other lets people do business with you.

The short version

A website is a brochure you own. A B2B ID is a business identity that works inside a platform where lawyers, clients and professionals find each other.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform Your Law Firm Website. It describes what each is for.

Questions about B2B.ID and Your Law Firm Website

More comparisons

All comparisons

B2B.ID vs SEO & Content Marketing

SEO earns the visit. A B2B ID earns the request.

Read

B2B.ID vs Email Newsletters

Newsletters keep you remembered. A B2B ID gets you discovered.

Read

B2B.ID vs Cold Outreach

Cold outreach asks for trust. A structured request brings context.

Read

Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.

Create Your B2B IDSee How It Works