Is B2B.ID like a LinkedIn profile?

No. A LinkedIn profile is a social résumé. A B2B ID is a structured business identity built for discovery, recommendations and commercial actions — matters, introductions, meetings and partnerships.

Does B2B.ID guarantee more clients than this channel?

No. B2B.ID does not guarantee clients, matters, revenue or referral volume, and this comparison does not claim it outperforms any channel. It explains what each is for and what a B2B ID adds, so you can decide how they fit together for your practice.

Paid channels

B2B.ID vs LinkedIn Ads

LinkedIn ads target professionals. A B2B ID lets them act.

Sponsored content, message ads and lead forms on LinkedIn, targeted by job title, seniority, company size and industry.

Create Your B2B ID What is a B2B ID?

Hamilton & Cole LLP

Law Firm New York

B2B ID

Commercial LitigationEmploymentTechnology

Practice areas

Commercial litigation & arbitration
Employment counselling & disputes
Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

Defended a software company in a multi-party contract dispute
Advised a media group on executive separation and restrictive covenants

Proof

Client testimonialswhere permitted
Published articles & talksexternal
Professional relationshipson B2B.ID

Looking for

Outside counsel engagements
Co-counsel on complex disputes
Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

LinkedIn Ads

What it does well

Reaching general counsel, founders and executives with business-law messaging
Thought-leadership distribution to a defined professional audience
Account-based campaigns aimed at specific companies

Where it stops

Professional audiences are expensive to reach and slow to convert from an ad alone
A lead form collects a name; it does not establish fit or a relationship
Lawyer-to-lawyer referrals and co-counsel rarely start from an ad

B2B ID

What a B2B ID adds

The structured detail a general counsel or referring lawyer actually wants: matters, industries, jurisdictions, proof
Discovery by the professionals themselves, not only by paid targeting
Structured requests — introduction, meeting, partnership — from both directions
Relationships that continue after the campaign

Using both

A LinkedIn campaign can drive a professional audience to your B2B ID, where they can evaluate fit and send a structured request.

The short version

LinkedIn ads rent professional attention. A B2B ID is what that attention should land on and how a relationship starts.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform LinkedIn Ads. It describes what each is for.

Questions about B2B.ID and LinkedIn Ads

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Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.

Create Your B2B ID See How It Works