Paid channels

B2B.ID vs Meta Ads

Social ads build awareness. A B2B ID turns awareness into evaluation.

Paid placements across Facebook and Instagram, targeted by demographics, interests and behaviours, usually driving to a landing page, form or message.

Create Your B2B IDWhat is a B2B ID?
HC

Hamilton & Cole LLP

Law Firm New York

B2B ID
Commercial LitigationEmploymentTechnology

Practice areas

  • Commercial litigation & arbitration
  • Employment counselling & disputes
  • Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

  • Defended a software company in a multi-party contract dispute
  • Advised a media group on executive separation and restrictive covenants

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Outside counsel engagements
  • Co-counsel on complex disputes
  • Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Meta Ads

What it does well

  • Awareness for consumer practices with a broad audience
  • Retargeting people who already visited your website
  • Brand building and community presence in a local market

Where it stops

  • People are not usually looking for a lawyer while scrolling; intent is low
  • Creative needs constant refreshing to keep performing
  • It does not reach the professionals who refer complex matters
  • Nothing persists once the campaign ends
B2B ID

What a B2B ID adds

  • A durable, structured identity that exists whether or not a campaign is running
  • Discovery by clients, lawyers and professionals looking for exactly what you do
  • Recommendations from professionals who know your work
  • Structured requests with context, rather than a comment or a message

Using both

If you run social campaigns, point them at something substantive. A B2B ID gives a curious visitor the full picture and a structured next step.

The short version

Meta ads are an awareness channel. A B2B ID is the identity and relationship layer. Different jobs, different audiences.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform Meta Ads. It describes what each is for.

Questions about B2B.ID and Meta Ads

More comparisons

All comparisons

B2B.ID vs Google Ads

Search ads buy the click. A B2B ID explains what the click found.

Read

B2B.ID vs Google Local Services Ads

LSAs reach local consumers. A B2B ID reaches the professionals who refer them.

Read

B2B.ID vs LinkedIn Ads

LinkedIn ads target professionals. A B2B ID lets them act.

Read

Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.

Create Your B2B IDSee How It Works