Does B2B.ID guarantee more clients than this channel?

No. B2B.ID does not guarantee clients, matters, revenue or referral volume, and this comparison does not claim it outperforms any channel. It explains what each is for and what a B2B ID adds, so you can decide how they fit together for your practice.

Paid channels

B2B.ID vs Paid Media (TV, Radio, Billboards, Video)

Paid media makes you known. A B2B ID makes you understood.

Television, radio, outdoor and online video advertising bought for reach and frequency, typically by consumer-facing firms in competitive local markets.

Create Your B2B ID What is a B2B ID?

Hamilton & Cole LLP

Law Firm New York

B2B ID

Commercial LitigationEmploymentTechnology

Practice areas

Commercial litigation & arbitration
Employment counselling & disputes
Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

Defended a software company in a multi-party contract dispute
Advised a media group on executive separation and restrictive covenants

Proof

Client testimonialswhere permitted
Published articles & talksexternal
Professional relationshipson B2B.ID

Looking for

Outside counsel engagements
Co-counsel on complex disputes
Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Paid Media (TV, Radio, Billboards, Video)

What it does well

Name recognition in consumer practices with high case volume
Markets where being the first name recalled matters
Firms with the budget to sustain reach and frequency

Where it stops

Broadcast reach carries almost no detail about what you actually handle
Business, corporate and professional referrals are not influenced by consumer media
It is costly to sustain and nothing accrues when it stops

B2B ID

What a B2B ID adds

The detailed, structured identity behind the name: matter types, jurisdictions, industries, experience, proof
Discovery and recommendation among lawyers and professionals
Co-counsel and referral relationships that bring the cases media cannot

Using both

Firms that advertise broadly still need a professional network for referred and co-counsel matters. A B2B ID is where that network can evaluate and reach you.

The short version

Paid media is for recall. A B2B ID is for evaluation and relationships. Both can exist; only one compounds.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform Paid Media (TV, Radio, Billboards, Video). It describes what each is for.

Questions about B2B.ID and Paid Media (TV, Radio, Billboards, Video)

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Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.

Create Your B2B ID See How It Works