Relationships & networks

B2B.ID vs Conferences & CLE Events

Events last a day. A B2B ID works all year.

Practice-area conferences, CLE programmes, industry events and speaking engagements where lawyers meet peers, referral sources and prospective clients in person.

HC

Hamilton & Cole LLP

Law Firm New York

B2B ID
Commercial LitigationEmploymentTechnology

Practice areas

  • Commercial litigation & arbitration
  • Employment counselling & disputes
  • Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

  • Defended a software company in a multi-party contract dispute
  • Advised a media group on executive separation and restrictive covenants

Proof

  • Client testimonialswhere permitted
  • Published articles & talksexternal
  • Professional relationshipson B2B.ID

Looking for

  • Outside counsel engagements
  • Co-counsel on complex disputes
  • Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Conferences & CLE Events

What it does well

  • Face-to-face trust building with peers and potential clients
  • Speaking, which demonstrates expertise to a relevant audience
  • Meeting counsel from other jurisdictions in one place

Where it stops

  • Expensive in time and money, and the value depends on follow-up that rarely happens
  • A business card carries no structured information about what you take or what you are looking for
  • Nothing about you is discoverable between events
B2B ID

What a B2B ID adds

  • A shareable B2B ID that replaces the business card and explains you fully
  • Structured requests for the follow-up: 'Request Meeting' with the conversation context attached
  • Ongoing discovery and recommendations between events
  • Your speaking and publications as proof on your B2B ID

Using both

Go to the events that matter and share your B2B ID there. The people you meet can evaluate and request you afterwards without a chain of emails.

The short version

Events start relationships. A B2B ID gives them somewhere structured to go.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform Conferences & CLE Events. It describes what each is for.

Questions about B2B.ID and Conferences & CLE Events

Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.