Will my existing referral sources need a B2B ID?

They can have one — B2B.ID is for businesses and professionals of every kind — but you can share your B2B ID with anyone, whether or not they are on the platform.

Does B2B.ID guarantee more clients than this channel?

No. B2B.ID does not guarantee clients, matters, revenue or referral volume, and this comparison does not claim it outperforms any channel. It explains what each is for and what a B2B ID adds, so you can decide how they fit together for your practice.

Relationships & networks

B2B.ID vs Your Informal Referral Network

The relationships are real. Now give them structure.

The lawyers, former colleagues, accountants, brokers and clients who already send you work — and to whom you send work — based on personal trust built over years.

Create Your B2B ID What is a B2B ID?

Hamilton & Cole LLP

Law Firm New York

B2B ID

Commercial LitigationEmploymentTechnology

Practice areas

Commercial litigation & arbitration
Employment counselling & disputes
Technology transactions

Industries served

SoftwareFinancial ServicesMedia

Mid-market and venture-backed companies

Representative experience

Defended a software company in a multi-party contract dispute
Advised a media group on executive separation and restrictive covenants

Proof

Client testimonialswhere permitted
Published articles & talksexternal
Professional relationshipson B2B.ID

Looking for

Outside counsel engagements
Co-counsel on complex disputes
Employment referrals in NY

Referral fit

Refers matters out in

ImmigrationTaxIntellectual Property

Co-counsel

Available for co-counsel

Complex disputes · additional capacity · NY local counsel

View B2B IDRequest Introduction

Demonstration B2B ID — illustrative data, not a real firm or matter

Your Informal Referral Network

What it does well

The highest-trust introductions a lawyer can receive
Matters that need judgement about fit, not a form
Long-term reciprocal relationships

Where it stops

It lives in memory and inboxes; nobody has a current picture of what you take, what you refer out or what you are looking for
It grows slowly and depends on the same people remembering you
New relationships start cold, with no structured way to evaluate fit
Nothing is visible to the lawyers and professionals who do not already know you

B2B ID

What a B2B ID adds

A B2B ID your existing network can share instead of explaining you: 'Send me your B2B ID'
A current, structured statement of what you handle, what you refer out and what you are looking for
Discovery and recommendations that reach beyond the people who already know you
Structured requests — introduction, meeting, partnership — so new relationships start with context

Using both

Bring your existing relationships onto B2B.ID and describe them. Your network becomes visible proof, and new relationships start from the same structured place.

The short version

Your informal network is the most valuable thing you have. A B2B ID makes it legible, shareable and extendable.

B2B.ID does not guarantee clients, matters, referrals or revenue, and this page does not claim to outperform Your Informal Referral Network. It describes what each is for.

Questions about B2B.ID and Your Informal Referral Network

More comparisons

All comparisons

Your firm has a website. Give it a B2B ID.

Free to create. Describe your practice, what you take, what you refer out and what you are looking for — then let clients, lawyers and professionals find, recommend and request you.

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